![]() PLT, which has previously collaborated with reality TV stars such as Love Island’s Molly Mae-Hague (pictured below), described its involvement with Campbell as “ground-breaking.” ![]() Two of the dresses were created by emerging Black designers, Victor Anate and Edvin Thompson. Online there are 82 different pieces for sale as part of the collection including a bodysuit (£12) and ruched mini dresses (£25). Emily Ratajkowski and Julia Fox sat front row, with Campbell walking the catwalk herself in a long backless mesh dress (£85). During one Black Friday sales event, it reduced the prices of some dresses to just 8p.Ĭampbell launched her collection at a catwalk show in New York. Its cheap clothing, made from materials that are plastic and petroleum-based, is sold online in the UK, US and Europe. The brand, owned by the British company Boohoo Group, has been criticised in the past over its ethical trade practices including workers pay and environmental issues in the fashion industry. It may appear as a betrayal – to Gen Z as much as it is to Naomi herself,” he says. “To Gen Z, this may look like a clear demonstration of an icon choosing money over meaning, and Gen Z does not tend to stand for that type of inauthentic action. “Gen Z can sniff a sponsorship from a mile away,” says Andrew Roth, founder of dcdx, a strategy and advisory firm. The launch also coincided with the start of Secondhand September, an Oxfam initiative, to encourage the purchase of preloved clothing. Respect is lost,” one person commented on Instagram. She could have had any brand in the world. ![]() With a reported personal net worth of around £70m, the decision to team up with a site that sells tops for £1.50 and uploads more than 100 garments per day, has angered many of her fans.
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